Built by one founder.
Backed by conviction.
Built for CPG & Retail brands.
India’s Commerce Intelligence OS — born from a single belief that the brands who move fastest on data will win the next decade of commerce, across CPG, Retail and beyond.
“It didn’t start with a pitch deck or a co-founder meeting. It started with a simple thought — I want to build something of my own.”
Most founders have a room full of people and a whiteboard. This story starts differently. One person. One vision. Zero safety net. Bootstrapped from day one, with no external capital and no fallback plan — just a clear conviction that India’s CPG and Retail brands were flying blind on commerce data, and that someone had to fix it.
The motivation came from watching someone close do it first. Sumit Gupta — brother-in-law, and founder of Viral Pitch, who built something real from scratch and proved it was possible. That journey — the struggle, the grit, the eventual proof of concept — planted a seed that took root and wouldn’t let go.
What started as a technology experiment quickly found its footing. The real problem wasn’t just data — it was actionable intelligence, delivered fast, without the noise. Brand managers across CPG and Retail were drowning in dashboards and starving for decisions. Trailytics was built to flip that equation.
Today, with 80+ people across commerce intelligence, engineering, data science, and strategy — and a client roster spanning some of India’s most recognised CPG, Retail and consumer brands — Trailytics is what happens when a single founder refuses to stop building.
Not just a tool.
A teammate for brand teams.
Trailytics is not an agency that executes, or a SaaS dashboard you log into once a week. We are the intelligence layer that sits between your commerce data and your next decision — built for CPG, Retail, D2C, and quick commerce brands. Our proprietary engine — AD AUTO — and our full Commerce Intelligence OS span campaign automation, digital shelf, supply chain, PO forecasting, and market intelligence. All in one place.
Because the best brand teams don’t need more data. They need the right insight, at the right time, with a clear next action.
Intelligence first
Every product and workflow starts with the question: does this make a brand smarter and faster? If not, we don’t build it.
Bootstrapped honesty
No VC pressure to oversell. We grow when our clients grow. That alignment shapes every decision we make.
Technology, not headcount
Proprietary tech is our moat. We scale through smarter systems, not by throwing more analysts at a problem.
Built for speed
Commerce moves in hours, not quarters. Trailytics is built to give brand teams an unfair speed advantage — every day.
Leadership that builds,
not just oversees.
A tech founder who bet on himself before anyone else could. Bootstrapped Trailytics from a single idea into India’s leading Commerce Intelligence company — without external capital and without a blueprint. Motivated by his brother-in-law Sumit Gupta’s entrepreneurial journey at Viral Pitch, Anirudh channelled that inspiration into building something that solves a real, expensive problem for CPG and Retail brands every day. From architecting the first version of AD AUTO to closing enterprise contracts with India’s most recognised consumer brands, every chapter of this company’s growth traces back to one founder’s refusal to stop.
The engineering mind behind Trailytics’ proprietary technology stack. Surya leads the architecture of AD AUTO and the broader Commerce Intelligence OS — ensuring the platform scales as fast as the ambition that drives it.
Ex-Mars and Sleepy Owl, Vishesh brings deep CPG and consumer brand experience to Trailytics’ strategy function. He understands the exact pain brand teams face because he’s lived it — and now he helps solve it from the other side of the table.
We’re just getting started.
Come build with us.
Whether you’re a brand looking for a smarter commerce engine, or a builder who wants to work on something that matters — we’d love to talk.
Get in touch →