The Challenge
Leading Direct-to-Consumer (D2C) brands previously established significant organic search traffic as a foundational channel for customer discovery and acquisition. However, the search landscape has undergone a structural shift. Generative AI summaries now appear in a double-digit percentage of all global search queries, reducing traditional organic Click-Through Rates (CTR) by over 60% when present.
Simultaneously, for FMCG and D2C brands operating across quick commerce (QComm) and major e-commerce platforms, AI-powered internal search algorithms increasingly determine product discoverability. Traditional visibility strategies—such as keyword-heavy marketplace listing optimization—that once drove immense brand awareness must now be expanded into AI-powered search citation frameworks to remain effective.
The Solution
To counter this disruption, Trailytics implemented robust Generative Engine Optimisation (GEO) strategies. This approach structures product content, review signals, brand authority, and schema data specifically to be recognized and cited by leading generative AI search engines and conversational models. The core optimization framework includes: